Social Marketing and Health Communications, continued


  • Another professional association contracted with HCG to develop and produce print-based informational brochures used by health department epidemiologist to identify and monitor environmental and occupational public health indicators.
  • HCG conducted the market research and developed a multi-pronged social marketing plan, strategies, and materials for a division within a federal agency targeted to promoting a new post-graduate training program nationally. The results of this research which included focus groups, key informant interviews and analyses of potential applicant pools and recruiting strategies lead to the development of three print-based promotional brochures targeted to differing audience segments.
  • HCG personnel worked with a state health department to develop, implement, and evaluate a statewide health communications plan (including consumer research to develop messages, materials, and identify appropriate distribution channels) targeted to enhancing utilization of their Women, Infants, and Children (WIC) Program. Strategies and materials produced included point-of purchase displays in service provider offices, laundromats, churches, pharmacies, print-based informational brochures, as well as television and radio PSAs.